LucasArts reaches beyond core gamers with "Star Wars" push

10/4/2010 | MediaPost Communications

LucasArts is trying to reach beyond its core vertical gaming audience for its new "Star Wars: The Force Unleashed II" title through a marketing collaboration with Complex Media Network and watchmaker G-Shock. The effort is built around a microsite, where users can enter to win a pair of limited-edition watches inspired by the game, and also includes ads on Complex Media's network of sites aimed at young male users.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA