LucasArts reaches beyond core gamers with "Star Wars" push

10/4/2010 | MediaPost Communications

LucasArts is trying to reach beyond its core vertical gaming audience for its new "Star Wars: The Force Unleashed II" title through a marketing collaboration with Complex Media Network and watchmaker G-Shock. The effort is built around a microsite, where users can enter to win a pair of limited-edition watches inspired by the game, and also includes ads on Complex Media's network of sites aimed at young male users.

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