Brands sign up for Mobile Money's Simply Tap service

10/4/2011 | MarketingWeek.co.uk (U.K) (free content)

Thirty retailers, including Selfridges and Dwell, will be part of the Simply Tap project that allows consumers to make one-step purchases using codes provided in print and outdoor ads. The Mobile Money Network is behind the codes, which are alphanumeric, with SMS, QR codes and image-recognition tools to follow.

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MarketingWeek.co.uk (U.K) (free content)