Column: Travel sellers should monitor, seek client feedback

10/4/2011 | Travel Research Online

Clients provide referrals as well as bad publicity, and travel agents should make a priority of obtaining feedback from their clients to address complaints, columnist Richard Earls writes. Agents can gather feedback through online searches, client surveys and most effectively, personal inquiries. "Continually improving your services based on customer feedback is one of the most important aspects of ground-level marketing," Earls writes.

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