If you're worried that your website isn't as effective at generating leads as it could be, kick-start it by tailoring the message to your customers and make the site interactive and easy to use, writes Lisa Barone. "The more intuitive your website, the more comfortable users are going to feel navigating it. ... We don't like to have to hunt around for information or spend a lot of time figuring things out," she writes.
Is your website achieving its full potential?
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