Professional brands continue to make common mistakes when using Facebook for marketing, Mikal Belicove writes. Status updates should never use the first person, but instead imply the "we" of a team. Using a personal page to tout a business defeats the purpose. Don't lazily put the URL at the top of the page if it's content you're pushing. Post when you have something relevant to say, not on a forced timetable. And stop the phony question-asking at the end of everything just to generate artificial response, Belicove writes.
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