Despite CEO Jeff Bezos' stated disdain of advertising, Amazon.com has spent $34 million hawking the Kindle line of e-readers and tablets in the first half of 2012, according to Kantar Media. That's part of a larger race in the smartphone and tablet category, where Apple has set a torrid pace in ad spending. In the past five years, smartphone and tablet advertising has more than doubled to about $650 million a year, according to Nielsen, as brands such as Google and Samsung look to stand out.
Marketing of small devices has become a giant ad category
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