The biggest ways companies mess up on social media

10/4/2013 | SmartBrief/SmartBlog on Social Media

Failing to develop an authentic personality and avoiding controversy and criticism are two of the biggest mistakes companies can make on social media, Christian Schappel writes. Companies should also make sure to provide incentives for people to follow their accounts, and those accounts should be put "in the hands of marketing or communications professionals," Schappel adds.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY