The biggest ways companies mess up on social media

10/4/2013 | SmartBrief/SmartBlog on Social Media

Failing to develop an authentic personality and avoiding controversy and criticism are two of the biggest mistakes companies can make on social media, Christian Schappel writes. Companies should also make sure to provide incentives for people to follow their accounts, and those accounts should be put "in the hands of marketing or communications professionals," Schappel adds.

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