Boomers are less about the new, more about the connection

10/4/2013 | MediaPost Communications

While it may be true that boomers are no longer looking for the newest things, they're still shopping for experiences and things that give them pleasure, writes Gordon Plutsky, chief marketing officer at King Fish Media. With that in mind, several approaches are particularly effective at engaging boomers, including storytelling and making connections visually.

View Full Article in:

MediaPost Communications