CSR initiatives shouldn't be fire and forget

10/4/2013 | GreenBiz.com

CSR and employee-engagement initiatives can have a lasting impact on your workforce and brand, but only if you commit to measuring and reviewing, argues Susan Hunt Stevens, founder and CEO of Practically Green. "I think we've seen the most success when people have seen the program as an ongoing initiative, not something that only happens for three weeks," Stevens says. "Keep it fresh, keep it evolving, keep it ongoing."

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