Mercedes-Benz uses "dancing" chickens to go viral

10/4/2013 | MarketingMagazine.co.uk (U.K.)

Mercedes-Benz has earned more than 3.8 million YouTube views and about 350,000 shares of a video touting the automaker's "Magic Body Control" suspension system. The video features disco music and comedic "dancing" chickens, exploiting a feature of chicken anatomy that allows the birds to keep their heads still even when their bodies move. Gloved hands move the chickens' bodies in time with the music, even as they continue to stare straight ahead.

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