News-talk radio faces audience challenges

10/4/2013 | Inside Radio (free content)

Radio's news-talk sector in September bounced back from a summertime ratings slowdown, but it was still off by 9% compared with September 2012, Nielsen Audio is reporting. "Political talk, sports, religion and ethnic formats are pretty much all that's left on the AM band. If we can begin to diversify spoken word, especially on FM, we'll see those shares grow substantially again," said consultant Gabe Hobbs.

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