The power of Chipotle's "Scarecrow" campaign

10/4/2013 | Guardian (London), The

Chipotle's "Scarecrow" ad campaign, which attacks industrialized food processing, challenges consumers to think about what they eat, writes Rich MacEachran. The campaign's success, though, "depends on Chipotle being able to back up its message and drive home its commitment to sustainability," he argues.

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Guardian (London), The

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