Why a changing landscape requires a marketing investment

10/4/2013 | IndustryWeek

A healthy marketing budget can help companies thrive, especially during a downturn or at the beginning of a recovery period, writes Jerome Barrillon, executive director at Keiler. Marketing is also evolving in general, with social media playing a larger role and the distinction between consumer- and business-facing tactics blurring, so companies need to invest in order to meet customers where they want to interact with brands.

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