Why leaders need to just be themselves

10/4/2013 | SmartBrief/SmartBlog on Leadership

Apple CEO Tim Cook appears to be trying to emulate Steve Jobs' personal style, at least insofar as product launches and keynotes are concerned. It isn't working, writes former Microsoft executive Bob Herbold, largely because the public can see through Cook's wooden attempts to emulate Jobs. "Be yourself," Herbold advises. "If you are not, people quickly learn to be suspect of you as a leader."

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