Disney's Iger sees demand for more branded channels

10/5/2004 | Financial Times (free content)

Robert Iger, Disney president and possible heir to Michael Eisner, says the future of the company is in filling the "insatiable demand for content" produced by the boom in platforms. Iger wants more branded outlets for ABC, ESPN and Disney channels across the globe. Disney's movie business, Iger says, will produce Disney-branded, family-friendly films.

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