Shorter e-mail subject lines more effective, study finds

10/5/2004 | Internet Retailer magazine

Shorter subject lines go a long way toward boosting e-mail response rates, a new study has found. EmailLabs' study of 650 e-mail marketing messages showed that subject lines with fewer than 50 text characters had open rates 12.5% higher and click-through rates 75% higher than e-mails with longer subject lines.

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