The real woman behind Dove's "real women"

10/5/2005 | Wall Street Journal, The

Silvia Lagnado, Unilever's global director of Dove, talks to the Wall Street Journal about the hurdles she faced convincing her colleagues to change the focus of Dove's advertising away from picture-perfect fashion models. Lagnado says the Campaign for Real Beauty is a global success, although Dove's approach has changed slightly from market to market.

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