WPP Group's MindShare loses $800 million Gillette account

WPP Group's MindShare lost the Gillette $800 million global media planning and buying account when Procter & Gamble Co.'s $57 billion acquisition of the razor company was finalized, causing a conflict within its roster of agencies. Because MindShare has a longtime relationship with Unilever, which is one of P&G's biggest competitors, the U.S. work was reassigned to Starcom MediaVest Group and the overseas duties split up across local media shops.

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