Chick-fil-A openings draw a faithful crowd

Chick-fil-A's marketing strategy of offering a year's worth of free chicken sandwiches to the first 100 customers at a new store is paying off, as the parking lots of new locations are lined with tents and eager diners, some of whom travel from opening to opening to experience it all. The chain has a low $5,000 franchise fee and says it has a high management retention rate.

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