Shops waiting to learn Sony's reaction to creative test

10/5/2006 | Adweek

At least four agencies reportedly have submitted test campaigns to Sony, which is evaluating them as part of its search for a corporate branding shop. Contenders are said to include WPP Group's Berlin Cameron United, Young & Rubicam, Interpublic Group's DraftFCB, all New York; and Publicis Groupe's Fallon, London. But neither the agencies nor Sony would comment on the situation.

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