Survey: College student likes, dislikes

10/5/2007 | Advertising Age (tiered subscription model)

Apple, Target, Facebook and YouTube are among the favorite things cited by college students in the annual branding poll conducted by Anderson Analytics. The report showed Facebook to be the most-popular Web site overall, but social networking, by a 2 to 1 margin, is more common among 18-to-24-year-old women than men; this latter result differs greatly from social networking for business purposes, which is a more male-centric pursuit.

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