Ballmer: IT investments are critical to efficiency, innovation

10/5/2009 | Forbes

Businesses should invest in their information technology departments if they want to develop more product ideas and create efficiency, Microsoft CEO Steve Ballmer writes. Since 1995, companies that invested heavily in IT saw their productivity grow four times as quickly as companies with smaller investment, Ballmer notes. Technologies such as touch control, cloud computing and advanced software will produce even greater gains in the future, he writes.

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