MediaVest makes TV-like ad buy on Hulu

10/5/2009 | Mediaweek

Publicis Groupe's MediaVest has reached a major deal with Hulu under which at least a half dozen clients will invest a combined several million dollars in the site to reach key demographic groups. "It allows us to view online video more closely with how we view television," said Amanda Richman, managing director of digital at MediaVest.

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