Foolproof "rules" for managing a social-media fiasco

10/5/2010 | BrandBuilder Blog, The

There's a lot of bad advice floating around about how to counter a social-media faux pas -- and Olivier Blanchard takes a look at five such chestnuts, exposing their flaws with a satirical look at social-media crisis management. "You know what? This blogging thing is a lot easier now that I don't need to worry about things like ... oh, integrity, logic or reason," Blanchard writes.

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BrandBuilder Blog, The