Movenpick executive explains how PR can make a hotel opening easier

10/5/2010 | (United Arab Emirates)

Katie Harvey, communications manager at Movenpick Hotel Jumeirah Beach in Dubai, United Arab Emirates, says effective public relations can be the difference between a smooth opening and one that is a bit chaotic. Hotel executives face a number of challenges during the period before the opening, including missed deadlines and strained politics. Harvey offers five ways PR can ease the pre-opening process.

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