Correct OTA distribution drives rates, expert says

10/5/2011 | HotelNewsNow.com

Hoteliers should employ an online travel agency distribution strategy that offers competitive pricing and fits their property's demand drivers, says Jay Hubbs, senior director of revenue management for Expedia Partner Services Group. Revenue managers should distribute rooms according to each customer segment and widen the range of distribution channels to draw new customers, he says.

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