Dressbarn engages users with mobile for breast cancer awareness

10/5/2012 | MobileCommerceDaily.com

With an interactive mobile site and SMS messaging to existing users, dressbarn is putting mobile at the center of a multi-channel campaign for National Breast Cancer Awareness Month. The messages and in-store signage recruit users to visit the site, where they can swipe to paint their state pink and trigger a $1 donation by dressbarn to the American Cancer Society.

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