Cisco kicks off $100M branding campaign

10/6/2006 | CNET

Although it's the world's biggest maker of Internet networking equipment, Cisco Systems is less well known to the public than other high-tech giants like Microsoft, Apple Computer and Intel. To remedy that situation, the San Jose, Calif.-based company is launching a $100 million corporate branding campaign that will include print, TV, the Web and mobile phones.

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