Driving away from traditional media

10/6/2006 | NYTimes.com

When Nissan North America wanted to refocus the appeal of its 2007 model year Sentra, it went looking for the young, urban consumers it desired where they live -- on the Web. A new campaign featuring comedian Marc Horowitz living out of a Sentra was filmed in webisodes and is the subject of a blog hosted on the site nissanusa.com/7days.

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