MFP mixes brand relaunch for Christiania Vodka

10/6/2006 | Adweek

MDC Partners' Margeotes Fertitta Powell, New York, is developing a new brand identity, advertising and marketing program for Christiania Vodka for a planned 2007 brand re-launch. The brand, whose ad budget initially will be about $5 million to $10 million, has not advertised in the U.S. since 2001.

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