Column: Travel industry must sell value of products, services

10/6/2008 | Travel Trade

During an economic downturn as we are currently experiencing, the travel industry must market and sell the great value of its products and services. Additionally, travel agents need to focus more on filling resorts and ships rather than issues regarding commissions. "There is merit in the agent claims for a greater piece of the total spend, but during this time period it is important we all work together to ensure clients are traveling again," according to this Travel Trade column.

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