Marketers mostly playing it safe with video ads

10/6/2008 | Adweek

Although some digital video sites are offering alternatives to the standard pre-roll spot, most video ads are being repurposed from TV and are not taking advantage of the Web's potential for interactivity. "It's a Catch 22," said Brightcove founder Jeremy Allaire. "Ad buyers don't want to invest in new formats until they're standardized. ... There's a lot of money being left on the table."

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