Editorial: Major brand names don't need embellishment

10/6/2009 | Travel Weekly

Global Hyatt's name change to Hyatt Hotels and Hilton Hotels' change to Hilton Worldwide prompt the question of whether adding descriptive words to well-established brand names accomplishes anything at all. "If there is any one word that says "hotels" in every language, isn't it 'Hilton'?," the editorial asks.

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