Levi's crafts online scavenger hunt for brand awareness

10/6/2009 | Adweek

For the third online installment of its "Go Forth" branding campaign, Levi's, with agency Wieden + Kennedy, has released a virtual scavenger hunt in which users are tasked with locating $100,000 hidden away by a fictional, old-time character named Grayson Ozias IV. Video banner ads on Facebook, Break and Pandora are being used to plug the game.

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