37 of the biggest social-media marketing goofs of all time

10/6/2010 | Advertising Age (tiered subscription model)

When the history of social-media marketing is written, it's a fair bet that there'll be a chapter or two devoted to the disastrous campaigns detailed in this slideshow. Kryptonite's costly failure to address a blogger's claim that its locks could be picked with a pen cap and Skittles' misguided decision to let potty-mouthed Twitter users post messages directly to its home page are part of this gallery of goofs that offers a reminder that social-media marketing can go horribly wrong.

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