37 of the biggest social-media marketing goofs of all time

10/6/2010 | Advertising Age (tiered subscription model)

When the history of social-media marketing is written, it's a fair bet that there'll be a chapter or two devoted to the disastrous campaigns detailed in this slideshow. Kryptonite's costly failure to address a blogger's claim that its locks could be picked with a pen cap and Skittles' misguided decision to let potty-mouthed Twitter users post messages directly to its home page are part of this gallery of goofs that offers a reminder that social-media marketing can go horribly wrong.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA