5 ways to build a community around your brand

10/6/2010 | NYTimes.com

Customers like to feel good about the brands they engage with, and they're willing to pay more for those good feelings, writes MP Mueller, who profiles several small businesses that are building tribes around their brands. She discusses the importance of telling stories about the brand to gather a community and hiring people who understand the business' culture and mission and are willing to help expand it.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY