Analyst: Content providers should not undervalue their product

10/6/2010 | Variety (subscription required)

As American consumers steadily increase their spending on media, including on subscriptions to cable, satellite and broadband services, media companies should not give up valuable revenue opportunities by giving away their content for free on the Internet, a report by Nomura Securities advises. "As long as the current TV ecosystem remains healthy, there should continue to be an expanding piece of the pie for content owners to grab," media analyst Michael Nathanson said.

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