Consumers to focus on discounts this holiday season

10/6/2010 | CNBC

Recent surveys offer a variety of answers to how much shoppers are likely to spend on the holidays this year and how much they care about Black Friday. What's becoming clear, though, is that shoppers are likely to hunt for the deepest discounts. About 87% of consumers polled recently by Accenture said they wouldn't buy gifts this season without at least a 20% discount, and a quarter said they would hold out for half-off deals.

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