Digital out-of-home posts growth for first half of 2010

10/6/2010 | Mediaweek

The digital out-of-home segment, which includes cinema, retail, office, entertainment and transit, from January to June increased 10% to 15%, according to PQ Media. Cinema, which represents more than half of the category, rose 8% to 10%. Another estimate, from the Digital Place-based Advertising Association, puts digital out-of-home growth, exclusive of cinema, at 25% for the same period.

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