Eight O'Clock changes packaging, cautiously

10/6/2010 | Promo Magazine

The Eight O'Clock Coffee brand is changing its packaging after 151 years, a risky move aimed at attracting new customers without alienating existing ones. The words "New Look Same Great Taste" were added to assure loyal customers, and a bolder, crisper design was created, against a backdrop of coffee beans.

View Full Article in:

Promo Magazine

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI