Can brands shame people into going green?

10/6/2011 | Guardian (London), The

Unilever recently influenced Russian women into using deodorant with an advertisement that showed a woman with a pig on her underarm. That's a technique that could work for green products, too, with brands using their marketing know-how to make environmental responsibility a desirable trait. "Brands have the ability to make sustainable behaviors aspirational," says Peter Madden, CEO of Forum for the Future.

View Full Article in:

Guardian (London), The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA