How to align sales and marketing

10/6/2011 | Dealmaker365

Sales and marketing departments have an often-tense relationship, and bringing them together takes a shared blueprint for action, Donal Daly writes. Such a plan should "equip anyone selling or marketing high value, complex products to large corporations with a defined process that can be molded to an individual salesperson's style but which also takes much of the uncertainty out of the sales process," Daly writes. Daly's six-step plan includes selecting customers, understanding their needs and closing the deal.

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