How L'Oreal hires social media staffers

10/6/2011 | Luxury Daily

L'Oreal's social media workers need to be analytical and creative, and to have a deep and authentic passion for the company's brands, says Rachel Weiss, an executive with the company. "It's important to choose people who already live this lifestyle so that you can really get a feel as to how involved they are," Weiss says.

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