Cadbury's purple isn't protected, U.K. court rules

A shade of purple that Cadbury has been using since since 1914 can't be used exclusively by the candy brand, according to a British court ruling that rejected a nine-year attempt to trademark the color. The court found that Cadbury's attempt to trademark the hue was too broad and would have been a "competitive advantage." Rival Nestle and others can use purple packaging as long as they can't be confused with Cadbury products.

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