Low-cost tickets drive traffic when demand is low

10/6/2013 | Los Angeles Times (tiered subscription model)

Ultra low-fare promotions often make sense for airlines because they encourage traffic to the company's website in periods of low demand, and because travelers then spend money on baggage charges, food and other services that make the trip profitable. "Airlines would rather get some revenue for those seats than to fly them empty," said Rick Seaney, chief executive of FareCompare.com.

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