Mobile devices change the way U.K. consumers shop

10/6/2013 | FoodManufacture.co.uk (U.K.)

Supermarkets and retailers in the U.K. should develop new ways to purchase products using smartphone technology, as the use of mobile devices is revolutionizing the way consumers shop, according to research from Deloitte. "We found that consumers who use their mobile phones as part of their shopping... are not only significantly more likely to purchase in store, but they spend 40-60% more on the category," said Ben Perkins, head of consumer business research for Deloitte.

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