Chevy revolutionizes Silverado ads

10/7/2005 | Brandweek

Chevrolet has undergone a revolution in its advertising, replacing Bob Seger's "Like a Rock" campaign for the full-sized pickup truck Silverado with Campbell-Ewald's "American Revolution" tagline, which originally launched in 2004. The campaign will debut today with a 60-second spot during the Major League Baseball playoffs.

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