Ford sponsors voter education effort on Telemundo

10/7/2008 | Mediaweek

Ford is the sponsor of a voter education campaign aimed at Hispanics on Telemundo's TV, online and mobile platforms. The effort includes the automaker's sponsorship of Telemundo's coverage of the presidential debates -- which runs commercial-free -- as well as TV spots during the post-debate analysis and online properties Telemundoyahoo.com and Holamun2.com, the Web site for Telemundo's sibling cable channel mun2.

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