Sony Pictures starts Blu-ray loyalty program

10/7/2008 | TWICE

Consumers who buy Blu-ray disc titles with BD-Live bonus features that come from Sony Pictures can earn points to buy other Sony products through membership in Sony Pictures Blu-ray Club. The studio launched the loyalty plan -- a component of the Sony Rewards program -- partly as a way of promoting its new video release, "You Don't Mess With the Zohan."

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