Recession fuels innovative global solutions

10/7/2009 | Financial Times (tiered subscription model)

Companies should be reinventing themselves for the post-financial-crisis world, Stefan Stern writes. He cites as a model the way IBM has transformed from the classic globalized multinational company into a globally integrated enterprise, meaning its operations are headquartered throughout the world. This lowers "the center of gravity," IBM's chief has said, to better prepare the company for economic fluctuations.

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